EDDM stands for Every Door Direct Mail®.
It’s a service offered by the U.S. Postal Service (USPS) that allows you to send marketing materials to every address within selected mail carrier routes — without needing to purchase or upload a mailing list.
With EDDM, you can:
Target specific neighborhoods by ZIP code and carrier route
Reach both residential and business addresses
Avoid the need for individual names and addresses
Save on postage compared to traditional direct mail
EDDM is a great option if you want to promote your services within a specific geographic area and increase local visibility.